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          <p style="font-size:16px;"><span style="font-family:'Arial Negreta', 'Arial Normal', 'Arial';font-weight:700;">2、业务背景</span></p><p style="font-size:16px;"><span style="font-family:'Arial Negreta', 'Arial Normal', 'Arial';font-weight:700;"><br></span></p><p style="font-size:14px;"><span style="font-family:'Arial Negreta', 'Arial Normal', 'Arial';font-weight:700;">2.1、如何有效管理销售线索并提高转换率</span></p><p style="font-size:14px;"><span style="font-family:'Arial Negreta', 'Arial Normal', 'Arial';font-weight:700;"><br></span></p><p style="font-size:13px;"><span style="font-family:'Arial Normal', 'Arial';font-weight:400;">每个企业都有自己的客户获取渠道和方式，同时还有相应的客户跟进及转换的业务流程。</span></p><p style="font-size:13px;"><span style="font-family:'Arial Normal', 'Arial';font-weight:400;"><br></span></p><p style="font-size:13px;"><span style="font-family:'Arial Normal', 'Arial';font-weight:400;">比如某公司出售的产品是一款打印机，通过市场活动，或是朋友介绍，或是发传单等方式获得一批电话号码。市场人员将这些收集的信息转给销售人员跟进，销售人员收到后通过打电话或是上门拜访的方式进一步沟通跟进，如果客户有需求或是采购意向，则为此客户建档并采取进一步的跟进措施。</span></p><p style="font-size:14px;"><span style="font-family:'Arial Negreta', 'Arial Normal', 'Arial';font-weight:700;"><br></span></p><p style="font-size:14px;"><span style="font-family:'Arial Negreta', 'Arial Normal', 'Arial';font-weight:700;"><br></span></p><p style="font-size:16px;"><span style="font-family:'Arial Negreta', 'Arial Normal', 'Arial';font-weight:700;"><br></span></p><p style="font-size:16px;"><span style="font-family:'Arial Negreta', 'Arial Normal', 'Arial';font-weight:700;"><br></span></p><p style="font-size:13px;"><span style="font-family:'Arial Normal', 'Arial';font-weight:400;"><br></span></p>
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          <p style="font-size:16px;"><span style="font-family:'Arial Negreta', 'Arial Normal', 'Arial';font-weight:700;">1、项目背景</span></p><p style="font-size:13px;"><span style="font-family:'Arial Normal', 'Arial';font-weight:400;"><br></span></p><p style="font-size:13px;"><span style="font-family:'Arial Normal', 'Arial';font-weight:400;">国内旅行社中，80%为中小型旅行社，面对OTA们快速的线下门店布子，呼唤了多年的旅行社转型升级却依然裹足不前：产品管理不合理、订单管理不统一、客户服务不到位、财务管理不清晰等问题突出。究其重要原因，在于中小旅行社受困于人力、财力不足，导致在技术、信息化建设上投入有限，最终陷入经营手段相对落后、管理水平低下的恶性循环。</span></p>
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          <p><span>如何获取用户，如何营销？</span></p>
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